Mobile Apps are at the centre of almost all products and services provided by companies these days. Be it buying groceries, tracking heartbeat with wearables, to connecting with loved ones; we analyze the Mobile App Development trends that are helping them present their users with one of the easiest to use options to do things on a daily basis.
Undoubtedly, mobile apps form the most imminent technology tool for growth of small as well as mid-size businesses, as they enable easy outreach to a global audience at a pocket-friendly cost. Moreover, from a consumer point of view, mobile apps provide an easily approachable solution to find the brand, delivering products and services as per their requirements, merely through finger clicks.
From a sales perspective, there were more than 204 billion apps downloaded in 2019 in all and an average person has 40 apps installed on their smartphones at a time (though they mostly end up using only 40% of them on a regular basis). These trends clearly indicate how mobile apps have been morphing our world to revolve around them, slowly but comprehensively.
Trends that are redefining Mobile App Development
As a business owner you need to realize that less than 1% apps make it to the successful app list and earn back their investments. The following enlisted trends will help you stay ahead of user expectations in the upcoming era, a necessity to keep your mobile app viable for ever-increasing competition in this domain:
1. Artificial Intelligence
Artificial Intelligence is the ‘brain’ behind all smart analysis, understanding and decision-making of machines. Automatic address recognition, face detection in cameras, atc. are some of the very small utilities enabled by AI.
Read more: Artificial Intelligence for Mobile App Development Strategies
The technology is nowadays finding maximum usage in tracking user movements and expectations through their online generated data and then development of models that help businesses to present users with exactly what they wish to see.
The technology has also been the backend that helps platforms like Uber and Ola to reason out and take decisions (shortest user path and best-suited driver, etc.) autonomously. As we as humans, look for more ‘smartness’ within machines and expect them to perform in a bigger, better form; Artificial Intelligence is set to multiply in usage in the coming times.
2. 3-d Content Inclusion
3-d is the future of content; be it text, images or videos. With easy availability of 3-d objects on various online platforms and both Google and Apple stores offering their very own tool kits for Virtual Reality and Augmented Reality for developers to build on, the technology has undoubtedly arrived with a bang. It is also a fact that 3-d content ends up being much more effective and efficient for the viewers on the whole.
It helps businesses to connect and communicate with their intended clients in a much better manner. Its usage in education, engineering, deference domains, etc. has also been remarkable. As 3-dimensional content tends to attract users and hold their attention for a much longer time duration, the technology for sure is here to stay for a long time to come.
3. A User-Centric Design and Interface
Since you intend to make mobile apps for maximum downloads and sales, you need to build up a design that can help your mobile app deliver on all levels of user expectations and user requirements. You also have the option to choose from multiple best hybrid mobile app development frameworks to reach a wider audience.
For instance: A night mode is slowly turning out to be an important aspect for mobile apps, enabling easy usage of your mobile apps, even during the night time. A clear cut design as per user expectations as well as in-practice design trends (like menu denoted by triple lines, etc.) with the latest functionalities like a 2-fold design, expandable screens and functionalities for hand gestures, rather than buttons; shall ensure that your app stays viable for a long time to come.
Know more: Ultimate iOS App Development Tools List
4. Chatbots – Mobile App Development Trends
Mobile apps need to be as user centric as possible and thus, they should be able to respond to every user requirement then and there. Chatbots have been proven as the best Machine Learning based technology development in this regard. With Natural Language Processing, growing by the day the sophistication of these human-like interaction machines has also been on a continuous rise.
As per the current statistics, 58% of B2B companies use a chatbot on their website, as compared to 42% on B2C websites. With chatbots having placed a crucial role in the medical-related, insurance and banking apps within the Covid era to handle lockdown pressures and emergencies, the technology is being touted as the future of human-machine interactions.
5. More Connected Devices in the coming times
There are more than 30 billion connected devices all across the world already. As their numbers gear up to cross the 50 billion mark, smart devices like smart A.C’s, Smart TV’s, smart cameras, etc. have now become an integral part of our everyday lives.
Know more: Complete list of Technologies used in developing IoT Apps
Sooner than later, what users would talk about, would be mapped by these connected devices and orders placed and delivered automatically, thanks to a plethora of these IoT devices around us. The technology is further touted to gain momentum in the coming times and mobile apps utilized to control and manage these devices are sure to have a bright future.
6. Security is gonna be a big issue
The fact of the moment is that we are being tracked every second through our digital footprints. Some of this is authorized, and most is unauthorized. Mostly, the users are unaware about how big conglomerates like (Facebook, etc) collect user data and sell it to other small time businesses as a product.
In the wake of these companies, this data is also collected by hackers to find network vulnerabilities and hack into user accounts. The new Whatsapp privacy terms (mandated for acceptance, for further usage by the company) is one such example, wherein the software giant intends to store user data to a large extent for its own benefits.
As users and Government tend to become more aware of these threats, cybersecurity is sure to become a necessary mobile app developers skill in the upcoming times and developments.
Mobile Commerce is now the most successful aspect of all e-commerce. It can be broadly classified into Mobile Shopping, mobile banking and mobile payments. With about 54% of total e-commerce sales globally occurring through mobiles, M-commerce is now one of the largest markets for all products and service producers as well as the buyers.
In fact, it is not just a trend; rather an organically grown market progression aspect arising out of the easy usage, accessibility and approachability it offers to the users as well as the businesses.
Mobile Apps are Evolving, and so are their utilities
With drone deliveries, robots led human services and automated cars, now a reality; the world is awakening to newer roles and functionalities that mobile apps can resolve by the day. The above stated mobile app development trends are just the tip of the iceberg to come.
Andrea Laura is a very creative writer and active contributor who loves to share informative news or updates on various topics and brings great information to her readers. Being writing as her hobby, Andrea has come out with many interesting topics and information that attracts readers to unravel her write-up. Her content is featured on many mainstream sites & blogs.