Moby by Triple Whale

What Is Moby?

Moby is Triple Whale's conversational AI and SQL co-pilot, built to help marketing and e-commerce teams query data, build reports and automate analysis using plain language instead of complex query tools. Users can ask questions like showing spend and ROAS for the last 7 days, and Moby writes the SQL, pulls the data, and builds the visuals automatically.

It functions as a hands-on, conversational report builder, letting users chat with their data in a split-screen view alongside a live, interactive report. Beyond one-off analysis, Moby can turn any chat-built report into a recurring scheduled Agent that reruns automatically and delivers results by email, Slack or another destination.

Who Is the Owner of Moby?

Moby is owned and developed by Triple Whale, an e-commerce analytics and marketing intelligence platform. It is offered as a core feature bundled into Triple Whale's paid plans rather than as a standalone product.

Who Is the Founder of Moby?

The reviewed public sources do not name a specific individual founder for Moby, since it is a feature built by Triple Whale's product team. It is presented under the Triple Whale corporate brand rather than a named public founder profile.

When Was Moby Launched?

Moby was introduced as Triple Whale's new "chat with data" feature, with its introductory documentation dated to December 2022. It has since expanded significantly, adding capabilities like conversational report building and scheduled Agents through 2025.

Where Is the Company Located?

A specific headquarters address is not disclosed in the official sources reviewed. Triple Whale operates as a cloud-based SaaS platform, delivering Moby through its web application rather than a publicly listed physical office.

Key Features of Moby

• Natural language data queries: Users can ask plain-language questions about their metrics, and Moby writes the SQL and pulls the data automatically.
• Conversational report builder: Moby can turn any question or series of questions into an interactive, share-ready report.
• Live split-screen preview: Users see chat and report generation side by side, making the impact of each prompt clear
• Generative UI reports: Moby generates interactive charts, tables and text insights presented in a visual report format.
• Iterative refinement: Users can revise reports with follow-up prompts, such as breaking data down by hour or adding a new chart.
• Shareable report links: Reports can be shared via a link, with optional password protection for security.
• Scheduled Agents: Any report can be converted into a recurring Agent that reruns every 15 minutes, hourly, daily or weekly.
• Multi-channel delivery: Scheduled reports can be delivered automatically by email, Slack or other destinations.
• Query history: Moby keeps a historical record of past queries and reports for easy revisiting.
• Read-only code view: Users can inspect the underlying HTML, CSS and JS used to render a generated report.
• Ecommerce-tuned SQL generation: Moby is fine-tuned on Triple Whale's unified data schema and naming conventions for more reliable starter queries.
• Concept explanations: Moby can explain Triple Whale concepts like Pixel, Attribution Models and Sonar using continuously updated documentation.
• Collaborative discussion: Teams can add follow-up questions and comments directly within shared reports.

Best Use Cases of Moby

Moby is best for e-commerce and marketing teams who need fast answers to data questions without writing SQL themselves. It is especially useful for building recurring performance reports on metrics like spend, ROAS, CPA and MER without manually rebuilding dashboards each time.

It also fits teams that want to automate reporting workflows, since any chat-built report can become a scheduled Agent delivered straight to email or Slack. Because it explains Triple Whale-specific concepts like attribution models, it is useful for both experienced analysts and newer team members learning the platform.