Tool Information
&facts is a market insights platform primarily constructed for consumer brands. It conducts deep analysis on a variety of market and product signals, providing real-time updates about shifting consumer demands. Used as a tool for anticipating trends, &facts aids brands in identifying product opportunities, streamlining product launch plans, and optimizing marketing strategies. Featuring detailed market and product insights, the platform enables brands to decipher market dynamics and consumer trends with elaborate insight features. It aids not just in new product development but also in business optimisation, competitor analysis and international expansion by providing access to expansive and fresh data. A significant aspect of &facts is its real-time data and its ability to uncover vital information about customer preferences, needs, and pain points without the need for complicated research processes. The platform also validates innovative ideas and reduces risks related to investment. Businesses can use &facts to comprehend their position in the market landscape, thereby allowing them to design strategies that differentiate their brand while also identifying growth areas with data-driven analysis. The platform's data engine conducts AI-driven processing to deliver actionable insights quickly and efficiently. These insights facilitate understanding of consumer behaviour and preferences, presenting potential opportunities. With an advanced AI, &facts surfaces insights that other tools might miss, continually monitors the market with real-time data, and the user-friendly, self-serve platform avoids the need for consultants.
F.A.Q (9)
Growing eCommerce and direct-to-consumer brands get the most value, especially those without an in-house research or data team.
Yes, the platform offers a free first market insights report before requiring a paid plan
Paid plans reportedly start around GBP 199 per month, though pricing can vary depending on features and usage needs.
It's designed to reduce reliance on surveys by using real-world behavioral data instead, though some businesses may still use surveys for highly specific internal questions.
The platform joined NVIDIA Inception in 2023, a program that supports startups building AI and machine learning capabilities, which has strengthened its data processing engine.
No, it also supports competitor analysis, trend spotting, international expansion research, and general business optimization beyond just product launches.
While headquartered in Birmingham, UK, the platform supports international expansion use cases, suggesting it can pull data relevant to markets beyond the UK.
It compresses a process that traditionally takes weeks into a report generated in minutes, without the cost of commissioning a formal agency study.
Sohaib Ahmed founded &facts after a career in banking and financial services, motivated by a desire to make market insights accessible to brands without big-retailer resources.
Pros and Cons
Pros
- Fast turnaround compared to traditional surveys
- billions of real-world data points
- no need for data science expertise
- free starter report
- backed by NVIDIA Inception
Cons
- Starting price may be steep for very small businesses
- limited to eCommerce-focused use cases
- no native mobile app confirmed
- exact enterprise pricing not disclosed
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